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Last updated: November 7, 2024

1. Introduction

Welcome to Alpha Wheels (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our car detailing services or visit our website alphawheels.pk.

2. Information We Collect
2.1 Personal Information
  • Name and contact information
  • Vehicle information
  • Payment details
  • Email communications
  • Service history
  • Booking information
  • Social media identifiers
  • Advertisement interaction data
2.2 Automatically Collected Information
  • Device information
  • IP address
  • Browser type
  • Pages visited on our website
  • Time and date of visits
  • Cookies and tracking technologies
  • Meta pixel data
  • Conversion tracking information
2.3 Meta Advertising Data

We use Meta (Facebook and Instagram) advertising tools which collect:

  • Demographics and interests
  • Ad interaction data
  • Device identifiers
  • Website behavior
  • Custom audience data
  • Conversion events
  • Retargeting data
3. How We Use Your Information

We use the collected information to:

  • Provide and improve our services
  • Process payments
  • Send service updates and notifications
  • Communicate about promotions and offers
  • Maintain service records
  • Improve website functionality
  • Ensure security
  • Deliver personalized advertisements
  • Create custom audiences for Meta advertising
  • Measure advertising effectiveness
  • Retarget website visitors
  • Analyze conversion data
4. Information Sharing

We do not sell or rent your personal information. We may share your information with:

  • Service providers who assist in our operations
  • Payment processors
  • Legal authorities when required by law
  • Meta platforms for advertising purposes
  • Third-party advertising partners
5. Meta Advertising Specific Provisions
5.1 Data Processing for Ads
  • We use Meta Pixel to track website visitors
  • We create custom audiences based on customer data
  • We utilize conversion tracking for our ads
  • We may use your data for lookalike audiences
5.2 Your Rights Regarding Ads

You have the right to:

  • Opt-out of personalized advertising
  • Control ad preferences through Meta platforms
  • Request deletion of custom audience data
  • Manage cookie preferences
5.3 Third-Party Data Processing
  • Meta processes data according to their privacy policy
  • We ensure compliance with Meta’s advertising policies
  • Data may be processed internationally
 
6. Data Security
We implement appropriate security measures to protect your personal information from unauthorized access, alteration, or disclosure.
7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Improve user experience
  • Analyze website traffic
  • Track advertising performance
  • Enable Meta advertising features
  • Create custom audiences
8. Contact Us

For privacy-related questions, please contact us at:

  • Email: info@alphawheels.pk
  • Website: alphawheels.pk
9. Your Data Rights
General Rights

If you have a registered account on this website or have left comments, you can request an exported file of the personal data we retain, including any additional data you have provided to us.

You can also request that we erase any of the personal data we have stored. This does not include any data we are obliged to keep for administrative, legal, or security purposes. In short, we cannot erase data that is vital to you being an active customer (i.e. basic account information like an email address).
If you wish that all of your data is erased, we will no longer be able to offer any support or other product-related services to you.

GDPR Rights

Your privacy is critically important to us. Going forward with the GDPR we aim to support the GDPR standard. AncoraThemes permits residents of the European Union to use its Service. Therefore, it is the intent of AncoraThemes to comply with the European General Data Protection Regulation. For more details please see here: EU GDPR Information Portal.

10. Third Party Websites

AncoraThemes may post links to third party websites on this website. These third party websites are not screened for privacy or security compliance by AncoraThemes, and you release us from any liability for the conduct of these third party websites.
All social media sharing links, either displayed as text links or social media icons do not connect you to any of the associated third parties unless you explicitly click on them.

Please be aware that this Privacy Policy, and any other policies in place, in addition to any amendments, does not create rights enforceable by third parties or require disclosure of any personal information relating to members of the Service or Site. AncoraThemes bears no responsibility for the information collected or used by any advertiser or third party website. Please review the privacy policy and terms of service for each site you visit through third party links.

11. Release of Your Data for Legal Purposes

At times it may become necessary or desirable to AncoraThemes, for legal purposes, to release your information in response to a request from a government agency or a private litigant. You agree that we may disclose your information to a third party where we believe, in good faith, that it is desirable to do so for the purposes of a civil action, criminal investigation, or other legal matter. In the event that we receive a subpoena affecting your privacy, we may elect to notify you to give you an opportunity to file a motion to quash the subpoena, or we may attempt to quash it ourselves, but we are not obligated to do either. We may also proactively report you, and release your information to, third parties where we believe that it is prudent to do so for legal reasons, such as our belief that you have engaged in fraudulent activities. You release us from any damages that may arise from or relate to the release of your information to a request from law enforcement agencies or private litigants.

Any passing on of personal data for legal purposes will only be done in compliance with laws of the country you reside in.