Cookie Policy
This Cookie Policy explains what cookies are, how Alpha Wheels uses them on this website, and how you can control them. By continuing to use our website, you agree to our use of cookies as described in this policy.
How We Use Cookies
We use cookies to improve your experience on our website, understand how visitors interact with our content, and measure the effectiveness of our marketing. We do not use cookies to collect personally identifiable information without your knowledge.
- To ensure the website functions correctly and securely.
- To remember your preferences and settings during a visit.
- To understand which pages are most visited and how long users stay.
- To measure the performance of our advertising campaigns.
- To retarget visitors with relevant advertising on third-party platforms.
Types of Cookies We Use
We use the following categories of cookies on our website. Each serves a different purpose, and some require your consent before being activated.
Essential Cookies
Always ActiveThese cookies are necessary for the website to function and cannot be switched off. They are typically set in response to actions you take, such as filling in a booking form or setting your privacy preferences. These cookies do not store any personally identifiable information.
| Cookie / Provider | Purpose | Duration |
|---|---|---|
| Session cookie | Maintains your session while browsing the site | Session |
| CSRF token | Protects form submissions from cross-site request forgery | Session |
| Cookie consent | Remembers your cookie consent choices | 1 year |
Analytics Cookies
Consent RequiredThese cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. The data helps us improve the site's performance, content, and user experience.
| Cookie / Provider | Purpose | Duration |
|---|---|---|
| Google Analytics (_ga) | Distinguishes unique users and tracks page views | 2 years |
| Google Analytics (_gid) | Distinguishes users across sessions | 24 hours |
| Google Analytics (_gat) | Throttles request rate to Google Analytics | 1 minute |
Marketing & Retargeting Cookies
Consent RequiredThese cookies are set by our advertising partners to track your activity across websites. They are used to build a profile of your interests and show you relevant ads on other platforms such as Facebook, Instagram, and Google.
| Cookie / Provider | Purpose | Duration |
|---|---|---|
| Facebook Pixel (_fbp) | Tracks conversions and enables retargeting on Facebook and Instagram | 90 days |
| Google Ads (IDE) | Used by Google DoubleClick to measure ad effectiveness and retarget users | 1 year |
| Google Ads (_gcl_au) | Stores and tracks ad conversions | 90 days |
Functional Cookies
OptionalThese cookies enable enhanced functionality and personalisation, such as remembering your preferences or enabling embedded media. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie / Provider | Purpose | Duration |
|---|---|---|
| Google Maps | Enables embedded Google Maps on our contact or location pages | Session |
| WhatsApp widget | Enables WhatsApp chat functionality embedded on the site | Session |
Third-Party Cookies
Some cookies on our website are placed by third-party services. These include analytics providers, advertising platforms, and embedded tools. We do not control these cookies directly — they are governed by the respective third party's privacy policy.
- Google Analytics — analytics.google.com/policies
- Google Ads / DoubleClick — policies.google.com
- Meta (Facebook & Instagram Pixel) — facebook.com/policy.php
- WhatsApp (Meta) — whatsapp.com/legal/privacy-policy
- Google Maps — maps.google.com/help/privacy
How Long Do Cookies Last?
Cookies can be either session cookies or persistent cookies, depending on their purpose.
- Session cookies — temporary cookies that expire when you close your browser. They are used to maintain your session while you navigate the site.
- Persistent cookies — remain on your device for a set period (from minutes to years). They are used to remember your preferences across visits and to power analytics and marketing tracking.
Managing & Controlling Cookies
You have the right to decide whether to accept or reject cookies (other than essential ones). You can manage your preferences in the following ways:
- Cookie consent banner — when you first visit our website, a banner will allow you to accept or reject non-essential cookies.
- Browser settings — most browsers allow you to view, manage, block, and delete cookies through their settings. Refer to your browser's help documentation for instructions.
- Google Analytics opt-out — install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout to prevent data collection by Google Analytics.
- Facebook ad preferences — manage your Facebook ad settings at facebook.com/ads/preferences.
- Google ad settings — manage your Google ad personalisation at adssettings.google.com.
Please note: disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are required for the site to operate correctly.
Cookie Settings by Browser
Here is how to manage cookies in the most commonly used browsers. Click the links below to go to the relevant help page for your browser.
Do Not Track
Some browsers include a "Do Not Track" (DNT) setting that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. Our website does not respond to DNT signals at this time, but you can use the cookie controls described above to limit tracking.
Cookies & Children
Our website is not directed at children under 18. We do not knowingly collect data from children via cookies or any other means. If you believe a child has used our website and cookies have been set, please contact us and we will take appropriate steps.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable laws, or our practices. The "Last updated" date at the top of this page will be revised accordingly. We encourage you to review this policy periodically.
Questions About Cookies
If you have any questions about how we use cookies, or would like to make a request regarding your data, please contact us.